Josu Tornay shares his vision of JASO Tower Cranes, the tower crane industry and the human factor with ACT

2 / 09 / 2026

American Cranes & Transport (ACT) interviews Josu Tornay, CEO of JASO Tower Cranes, in a conversation exploring the company’s evolution, its international presence and some of the key challenges and opportunities facing the tower crane industry.

Throughout the interview, Josu Tornay takes a closer look at the evolution of JASO Tower Cranes in North America, a market where the company has been present for nearly 20 years, addressing topics such as its distribution model, the growth of luffing cranes in major urban areas and emerging construction trends. He also draws on JASO Tower Cranes’ experience in markets around the world and its engineering capabilities to respond to very different environments and project requirements.

But the conversation goes beyond markets and cranes, highlighting an essential part of JASO’s philosophy: quality, service and engineering are fundamental, but relationships come first. It is an approach to business built on developing long-term relationships with customers, distributors, employees and suppliers, where the human factor remains a fundamental part of JASO’s DNA.

Read the full interview here.